Faith in others (governments and businesses) can be seen as society’s predisposition to handle environmental problems. The paper examines whether women, who undertake a large majority of household purchases, can influence change in consumption practices so as to contribute to sustainability initiatives. Understanding women’s character in this manner is informative, it helps us to consider how a women’s role as a household purchasing agent is an important nexus to environmental sustainability. The study found that Faith in Others (FIO) has an influence on women’s purchasing decisions. The study provides additional support to strengthen women’s role in environmental matters. Not all women were found to be sustainability-minded. In the challenges faced by women with respect to their influence, evidence from this research suggests that if women have more faith in governments and businesses it would make them more eco-savvy to act as agents of change for transforming the environmental sustainability landscape. This article is protected by copyright. All rights reserved.
SOURCE: Clare D’Souza and Mehdi Taghian, “Female consumers as agents of change for transforming the environmental sustainability landscape”, International Journal of Consumer Studies, Accepted manuscript online 25 February 2017
BROTHERHOOD STAFF – please contact the LIBRARY if you would like full text access to this article
OTHER USERS – see this LINK to publisher’s website
BroCAP is produced by the two librarians at the Brotherhood of St Laurence in Melbourne, Australia.