This report shares findings from our research exploring how popular culture (pop culture) influences social change in the UK. Our work has been informed and influenced by the #PopJustice report series
carried out in the USA. Our aim has been to explore how pop culture is evolving in the UK, its influence and the role of philanthropists in leveraging pop culture to catalyse social change. We have carried out online research, media scanning and face-to-face and/ or telephone interviews with people across a range of sectors (community and voluntary sector, philanthropy, and media and commercial sectors).
Our focus is on pop culture that influences narratives on migration and integration in the UK. But there is much to learn from other social justice areas (e.g. women’s rights, mental health, disability etc.) and we review relevant case studies where there are lessons to learn.
This report is set out as follows:
• First, we reflect on the current political, economic and cultural context in the UK. We review the reach and influence of British pop culture and the ecosystem that currently exists.
• Second, we present a thematic analysis of the factors that are at play when pop culture appears to influence social justice. We draw on a range of case studies and quotes from interviewees to illustrate each area.
• Third, we reflect on the role of a range of key actors in addressing the challenges in these areas and we explore the opportunities for leveraging pop culture to generate social change in the British context.
• Finally we present our conclusions and propose a series of next steps for taking this work forward in the future.
SOURCE: Alice Sachrajda & Esme Peach. “Riding the Waves: How pop culture has the potential to catalyse social change in the UK.” Unbound Philanthropy, October 2017.
The Brotherhood of St Laurence acknowledges and recognises the Traditional Owners of the land upon which we live and work, and we pay our respects to their Elders both past and present.
Produced by the librarians at the Brotherhood of St Laurence in Melbourne, Australia