Together with civil society partners, Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more) and commissioned compelling new research.
The research involved 8 focus groups and quantitative survey and dial test with a representative sample of 1509 Australian voters, and 60 advocates – staff in our partner organisations.
This 18-month collaboration and the commissioned research informed these new messaging resources which we expect will be useful and effective for communicators, campaigners and advocates for more progressive economic policy.
These guides contain general and specific advice on framing and language that win with persuadable audiences. They represent the best of what we know so far, from our analysis and this research project.
- How to Talk About Economics: A Guide for Changing the Story.
- The “Cheat Sheet”: How to Talk about Economics
These reports from our research partners (Tim Chapman of The Bluestone Agency, John Armitage of QDOS Research and Troy Burton of Reveille Strategy) informed the research:
- Research results: A detailed visual presentation of the quantitative research, including additional analysis
- Focus Group Report from John Armitage of QDOS Research.
SOURCE: Wilson, Rebecca. “How to Talk about Economics: A guide to changing the story.” Australian Progress, 23 April 2018
Produced by the librarians at the Brotherhood of St Laurence in Melbourne, Australia